Brand concept

STAND BY WORKER ~Stand by Workers

This is the kind of workwear I want to wear."
In order to meet these expectations, we manufacture products that are close to those who work for us.

We create excitement that will do something and change the norm with new ideas.
That is Asahicho's desire.

Workwear is the most worn clothing during the week and is a part of life.
What we want to deliver is peace of mind and your happiness beyond that.

Brand promise

Specialty Value Thin Workwear ~Standing the Same but Changing

01 Let's imagine people working and give shape to it!

There are always people who work beyond our work.
Let's give shape to your "I wish it could be done," with an image in mind of who would wear it and how they would wear it.

02 Don't lose your commitment, but make it "new"!

We have evolved through repeated improvements.
Think about "what you should do/want to do" for better manufacturing and act accordingly.

03 Let's face our successes and failures honestly.

Failure is always a part of taking on new challenges.
Think again about why success or failure happened and take a new step forward.

Human Resource Value "People" becoming "One

01 Respect and care for each other

Everyone thinks and has different ideas.
Always remember to be grateful and help each other in your work.

02 Keep learning and improving your skills!

Regardless of age or experience, the possibilities for growth are endless.
Be proactive and keep learning, not only in your daily work, but also in your new knowledge and skills.

03 Let's make "one person's doable" into "everyone's doable

By working together, we can accomplish great things.
Bring your own techniques, know-how, and information to share with others.

01 Consider the safety and security of workers

The safety that our products bring about leads to peace of mind.
Listen to the voice of workers and create products suitable for all work situations.

02 Let's enjoy our work ourselves

Daily work is made more enjoyable through ingenuity and growth.
Set your own goals and work toward them with a positive attitude.

03 Take pride in contributing to society

We contribute to society by supporting those who work for us.
Always act with that pride and confidence.